VERA VEIL

Listen for the Turn

Once you recognize the moment meaning changes, you may begin hearing it everywhere.

Many ways music works

Some songs take us somewhere we recognize.

Some carry us from one feeling to another.

And some leave us hearing the beginning differently after we reach the end.

None has to do what the others do.

Toto’s “Africa” lives in a longing for somewhere far away, and is richer for never resolving it. Gloria Gaynor’s “I Will Survive” sings from the far side of a change, and the change is real. A song can do several of these at once.

Only for you: nothing here is saved or sent.

Six ways a song can turn

Ways of listening, not boxes. They overlap, a song can turn in more than one of them, and plenty of songs worth loving don’t turn at all.

  • The Second Voice

    Another account complicates the one you were given.

    “Somebody That I Used to Know” — Gotye feat. Kimbra

    2011

    Whose ending is this, before you’ve heard from both of them?

    SpotifyApple MusicYouTube

    Hear how it turns

    One person tells the story of an ending; then the other person answers, and the same ending has a second account.

    Our reading: The song lets both verses stand. Neither is offered as the whole truth.

    Also: “She’s Leaving Home” — The Beatles (1967, Lennon–McCartney)

    A daughter’s quiet departure is told, and her parents’ bewildered answer runs alongside it: one leaving, two accounts of what it means.

    SpotifyApple MusicYouTube

    Listen again, closer ↓

  • The Reversal

    A change of position shows a pattern no one had noticed.

    “Cat’s in the Cradle” — Harry Chapin

    1974, written by Harry Chapin and Sandy Chapin, from her poem

    What does it look like when the one who waited becomes the one who’s waited for?

    SpotifyApple MusicYouTube

    Hear how it turns

    The same behavior comes back with the roles swapped, and only then does its weight land.

    Listen again, closer ↓

  • The Pattern Emerges

    Events pile up against the first expectation.

    “Fast Car” — Tracy Chapman

    1988

    When does a way out start to look like the way in?

    SpotifyApple MusicYouTube

    Hear how it turns

    A plan to get out is told in hope, and detail by detail, the life she meant to leave begins to repeat.

    Our reading: How it ends is left open; the song doesn’t say what she decides, or what happens next.

    Listen again, closer ↓

  • The Familiar Becomes Different

    Experience changes how something familiar looks.

    “Both Sides, Now” — Joni Mitchell

    written 1967, recorded 1969

    Can you know something well and still not know it?

    SpotifyApple MusicYouTube

    Hear how it turns

    Clouds, love, life: each is seen one way, then from the other side, and neither view settles it.

    Listen again, closer ↓

  • The Missing Reason

    A reason no one had changes what earlier acts meant.

    “A Boy Named Sue” — Johnny Cash

    1969, written by Shel Silverstein

    What would you have to learn to see an old injury differently?

    SpotifyApple MusicYouTube

    Hear how it turns

    A grievance carried for years meets the reason behind it, and the reason changes what the name meant, without erasing what it cost.

    Our reading: A reason that explains something doesn’t have to justify it; the song keeps both in view.

  • The Invisible Rule

    What felt unavoidable turns out to be an assumption.

    “Change the Laws of Gravity” — Vera Veil

    2026

    What would change if a rule you live by turned out to be a belief?

    Watch the film

    Hear how it turns

    A rule that felt like physics turns out to be a belief, and what she can do changes with it.

Listen again

Four of the songs, a step at a time.

“Somebody That I Used to Know” — Gotye feat. Kimbra

SpotifyApple MusicYouTube

Listen to it first, if you can. Nothing here gives the turn away until you open it.

“Cat’s in the Cradle” — Harry Chapin

SpotifyApple MusicYouTube

Listen to it first, if you can. Nothing here gives the turn away until you open it.

“Fast Car” — Tracy Chapman

SpotifyApple MusicYouTube

Listen to it first, if you can. Nothing here gives the turn away until you open it.

“Both Sides, Now” — Joni Mitchell

SpotifyApple MusicYouTube

Listen to it first, if you can. Nothing here gives the turn away until you open it.

Different songs can carry a familiar turn.

That doesn’t make them the same song.

And recognizing something familiar in someone else’s experience doesn’t make either one less significant.

What Repeats. What Remains. →

Next: What the Playlist Learns ↓

What the Playlist Learns

You hear a song.

You play it again.

The system notices.

It finds something similar.

You listen to that, too.

what you playwhat it infers you likewhat it recommendswhat you play next

But what if the song that changes how you listen is the one that doesn’t fit yet?

low and slowbright and quickquiet voicesloud and strange
An illustrative model with invented songs, not any real service’s algorithm.

Play something to begin.

What the research shows, and what it doesn’t
  • In a large study of Spotify listening, people whose listening came more from algorithmic recommendations tended to listen less diversely, and people who became more diverse over time did so mostly through listening they chose themselves. This is an association, not a demonstrated cause, and the same study found recommendations worked better for people whose listening was already narrow. (Anderson, Maystre, Anderson, Mehrotra & Lalmas, 2020)
  • In a randomized experiment on Spotify’s podcast recommendations, personalization raised listening by about 29% and lowered the diversity of each listener’s podcast streams by about 12%. (Holtz et al., 2020)
  • Simulations show that when a system learns from data its own recommendations shaped, people’s behavior can grow more alike without becoming more useful to them. (Chaney, Stewart & Engelhardt, 2018)
  • A study of music recommendations found that people’s purchases became more similar to one another, rather than splitting into separate tribes. (Hosanagar, Fleder, Lee & Buja, 2014)
  • And the other way: adopting streaming increased both how much and how varied the music people played, and increased discovery of new music. (Datta, Knox & Bronnenberg, 2018)

So: hearing the same songs often isn’t the same as thinking the same thoughts; optimizing for engagement isn’t deliberate exclusion; a finding about one service, or one kind of listening, doesn’t describe them all; and many services build features meant for discovery. A system that learns from people works differently from a person learning: the likeness shown here is in the loop, not the mind.

A system can become better at giving us what we’ve already shown we want. But how does it discover what we haven’t yet learned to want?

Next: Can you hear the turn? ↓

Can you hear the turn?

Four songs you won’t have heard, because we made them up, sketched a verse at a time, and one scene from outside music. Not a test of anything; nothing is scored or kept.

  • Verse one, his voice: the woman next door never waves.
  • “She’s cold.”
  • Verse two, her voice: she stopped waving the winter he never waved back.

What does her verse establish?

1 of 5: The Porch Light

Only for you: nothing here is saved or sent.

Know a song that changed what something meant to you? Tell us about it (by email; nothing is published).

Song descriptions are Vera Veil’s own paraphrase and reading, not the artists’ statements, and they quote no lyrics. Listening links go to each original recording on Spotify, Apple Music, and the artist’s or label’s own YouTube channel. The six ways of turning are our lenses, not a classification of music.